Mar 12, 2010

Countering the Media Blackout of Third Party and Independent Candidates: Turn on a Flashlight

From Green Party Watch:
Recent stories about media outlets and environmental organizations turning a blind eye to Green candidates Rich Whitney and Laura Wells inspired a piece at GreenChange.org entitled “How can we overcome the press blackout of Green candidates?” The piece has inspired a lively discussion with a lot of interesting ideas flying around, so come join the conversation on a topic close to our hearts here at Green Party Watch.
From the post at Green Change:
The fact that HuffPo Chicago picked up the story from Green Party Watch shows the value of building our own media. The internet is constantly giving us inexpensive, increasingly effective ways of getting our message out without having to go through the traditional gatekeepers. Blogs, videos on youtube and vimeo, live streaming services, social media like twitter and facebook, and other technologies give Greens the opportunity to take their message directly to supporters, but for now, these opportunities have been severely underutilized. Plus, even a well-developed “Green media” would be more useful for engaging supporters than for reaching out to the general public.

So aside from creating our own media, the second part of our strategy for breaking the press blackout (“greenout”?) should be organized pressure campaigns to get Greens included in press outlets, organizational voter guides (like the California League of Conservation Voters site), debates, and other media that can bring the Green message to a general public audience – which is ultimately what we need to succeed.

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